LEVEL UP YOUR CONTENT. REACH THOUSANDS EVERY DAY.
Exclusive Video Training with Amanda Nachman, College Magazine CEO & Publisher
+ The Content Strategy Lab is an interactive 5-week video training course
+ Personalized feedback from Amanda and professional editors
+ Worksheets to get your creativity flowing
+ Incredible online community of content creators
+ Bonus lesson on Living Guides (total of 6 lessons!)
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Find Out When Enrollment Opens
Five Training Modules
Each week on Monday at 12pm ET we'll send you a 25-minute video training course. You have a full week to watch the lesson and work on the assignments. Each course takes a deep dive into the digital and writing concepts you've heard about but never fully understood, like SEO, bulk activity, active voice and more. You'll learn our 3 winning article structures that you will use again and again. You'll walk away with tangible takeaways and tools that you can implement into your writing in real-time. And you can play and replay the course until you soak up every bit of information our lessons have to offer.
Game-Changer Worksheets
Get ready to take action. Coupled with the videos, we'll release PDF worksheets that will get your creative juices flowing. Worksheets will also include templates that guarantee results—think cold call scripts, Facebook/Twitter/Instagram promo posts, Trello board content planning forms, email templates, article templates with keyword placements (so you know exactly how to implement your keyword for SEO) and more. You'll apply the concepts you learned and start right away.
Q&A Sessions
At the end of each video training, Amanda will answer your questions in real-time in the exclusive Facebook community. The Q&A sessions will guide you on your unique content strategy journey. Come prepared to ask thoughtful questions that will help you make decisions that will take your articles and your readership to the next level.
Incredible Community
When you register for The Content Strategy Lab, you’ll gain access to our exclusive community of content creators, bloggers, entrepreneurs, and writers on Facebook. The Content Strategy Lab Community will be moderated by our editors to give you real-time answers to articles you’re working on now.
YOU HAVE THE PASSION, TALENT AND CREATIVITY TO WRITE...
But do you have a game plan?
Your blog and your byline are extensions of you—show your readers that you've created the ultimate resource for them, packed with your unique passion—whether that be travel, food, entertainment, career, health or lifestyle.
The Content Strategy Lab will transform your writing process and save you hours of time!
You'll get a 360 view of what it takes to not only write winning articles, but also how to level-up the competition and rank on search.
Say goodbye to the days of guessing what articles will attract viewers to your site. I am unlocking the College Magazine vault to give you all the secrets we've used over the last 12 years to reach millions of pageviews per month.
The Content Strategy Lab Curriculum
LESSON 1: ESTABLISHING YOUR CONTENT GOAL
You joined The Content Strategy Lab because you understand that you must write intentionally with your audience in mind. A blog without a clear focus is content that gets lost on the Internet. Instead, we'll set your writing up for success. Before we dive into our 3 winning article structures, we must first set clear goals, identify your niche audience, research competitor sites, develop your first content vertical, and learn to build a robust article pitch.
LESSON 2: LISTICLE
Listicles show up on our newsfeeds every day. Whether you're writing a light topic like "15 Reasons Dogs Make the World Go Round" or a more serious article like "21 Signs You Need a Mental Health Day," successful listicles all follow the same rules. Listicles are almost a genre on their own. We'll break down what it takes to write a listicle that's informative, not cheesy. Just because information is presented as a list doesn't mean it's not serious journalism.
LESSON 3: THE EXPERT GUIDE
The cold, harsh truth of the matter is: No one trusts what they read on the Internet. That is, unless you can back up what you say with expertise, primary sources and thorough research. In lesson 3, we're covering how to connect with unique sources, including templates for emails, cold calls and follow-ups to send your potential interviewees. Then we'll dive into what makes for a great quote so you can ask just the right questions. Then learn how to write a how-to article and an expert guide that readers trust.
LESSON 4: RANKING
Every lesson has led up to this: the ranking. You will learn to command the authority and establish the credibility to write a ranking that readers read, trust and share. Your ranking may help someone make a monumental decision, which we take seriously. We'll walk through College Magazine's Ranking Methodology step by step to help you write a ranking worthy of thousands of readers.
LESSON 5: PUBLISHING AND PROMOTING W/ SEO INTEGRATION
There are two ways to get eyeballs to your new (or even well-established!) blog: Search and Social media. Here at College Magazine, 80 percent of our traffic comes from search. How? To achieve page 1 of search, you need to create bulk activity and get hundreds of people to share on social media. Lesson 5 will break down everything you need to do right before and after you press "publish."
BONUS LESSON: YOUR CONTENT AS A LIVING GUIDE
Once your article goes live, you never need to touch it again, right? Wrong. Our bonus lesson will teach you why you need to think of your blog as a living, breathing organism that needs a tune-up every now and then. If your article is sitting on page 2 of search or is on the brink of reaching the #1 position on search for a keyword, don't you want to know how to get there? Absolutely! Be prepared to never see the Internet the same again once we reveal how your content is a living guide.
OUR GRADUATES
We've trained 1,000+ aspiring writers nationwide. Our graduates have gone on to careers at:
- Mashable
- Rachael Ray Magazine
- National Geographic
- Washington Examiner
- Vox.com
- USA Today
- NBC
- Random House
- Time Out New York
- Washingtonian Magazine
- Seventeen Magazine
